Ритейлер представил новую коллекцию купальников, которые отличаются заметным разнообразием и представлены для разных типов фигур. Кроме того, широким выбором отличается и линейка plus-size. Сеть также отказалась от ретуши моделей, рекламирующих купальники. В 2015 году Target запустил кампанию под тэглайном Target Loves Every Body, намереваясь вернуть веселье процесс покупки купальников для женщин разных форм.  

Heading to Mexico soon & I can't wait to bring this sexy @targetstyle one-piece with me! This is not the one piece your mom used to force you to wear, honey ??? The cut-outs and the fit are just everything ?✨ Ready for mojitos & some fun in the sun! A lot of you have been telling me you've already gone to @Target & picked up a few summer suits! What's your go-to swimsuit style or styles your looking forward to giving a first try?!?☀️ #targetstyle #targetswim #sponsored #makeupfree #unretouched

A post shared by Kamie Crawford (@therealkamie) on Mar 21, 2017 at 10:24am PDT

Never be afraid to look into the mirror and give yourself a pep talk before heading out to the beach. It might just be the confidence boost that changes the day. I love the simpleness yet elegant look of this @targetstyle suit. This bikini says "I've got this!" Click the link in my bio to see all the styles #targetswim has to offer you. ?? ? @MichaelaDalzell #NoWrongWay #beyou #sponsored #targetstyle

A post shared by Denise Bidot (@denisebidot) on Mar 21, 2017 at 11:42am PDT

This suit makes me feel so covered and complex at the same time, not even my bangs can hold me back from taking it all in. You hear that, bangs? Take a back seat today, this poise is the star of the show. I mean, co-stars with the #targetswim. It's really more of a two-man show. A duet. Partners in crime. Popsicles that come in two. However you wanna think of it, that's what it is. @TargetStyle #targetstyle #sponsored | 1:37pm

A post shared by Megan Batoon (@meganbatoon) on Mar 21, 2017 at 1:37pm PDT