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Too often, advertising propels the myth that people who exercise look slender and toned — flat stomachs, defined arms, long legs – thereby excluding the many women who exercise and stay fit but don't have that very specific physical form.
Now, Nike has become one of the first mainstream athletic brands to put up feature models that are curvier than their usual representatives, and it's great.
This is writer and model Paloma Elsesser.
This is yoga and wellness educator Claire Fountain.
The awesome thing about these Instagram posts from Nike Women is that they just ... happened like no big deal. The captions don't suggest that these models are different from the norm or that the brand is explicitly trying to promote a new image. Nike just included these models in a series of four photos about bra sizes, alongside women who meet the stereotypical standard of women who are "fit."
Nike is receiving a lot of praise from women praising the company for this body inclusivity. It's one more step to a world in which it isn't groundbreaking to say that women who exercise come in all sorts of shapes and sizes.
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